In the starting finding the winning campaigns for Regions like the UK is a challenging task for the Business Setup Industry in Dubai.
A lot of businesses get stuck while chasing the already crowded market i.e. Dubai or UAE to get the business out of it.
When I met with different business owners the main problem I understood,
That, they are confused.
Now let me tell you the reason why:
If they start their campaigns in the UAE market, then already there are a lot of competitors chasing and the CAC(Customer Acquisition Cost) will increase.
If they think of going with Asian countries (India, Pak, Bangladesh, etc), the Lead cost will be low because of the large audience size, but very tough to convert the client.
Similarly, CAC will be high for European Countries.
These are the perceptions I understood from some of the business owners.
So mostly they decided to go with the people who are near them, i.e. UAE market.
So the chances of conversion increase.
What?
If I tell you that these all are the perceptions,
After working in several industries like Real Estate, Business Setup, etc.
I concluded that CAC and Lead Costs depend on the offer.
How much good offer you’re giving in comparison with your competitors?
That you’ll only be able to find out when you do the competitor's analysis properly and deeply.
Customers don’t care about your services or your website, and even they don’t know who you are.
They only care about the offer and simple message, what you’re trying to deliver.
Simple.
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